We are on a mission to make the NICU experience BETTER for parents and families

We create NICU-specific products to bring hope, comfort & joy to families.

- Since 2015 -

NICU Journals. Stack of four NICU journals including 8 week English NICU book in paperback and hardcover, 4 week paperback English language NICU journal, and paperback Spanish language NICU journal (Diario de la UCIN). Shop best journals by clicking this

Our Best Seller

Our NICU Journey

The world's bestselling NICU journal, adorably illustrated in full color with space to track daily activities and weekly updates.

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NICU Milestone cards or photo cards to celebrate a preemie or NICU baby accomplishments like gaining weight or being off oxygen or mom's first time holding or baby's first outfit in the NICU. Shop for NICU photo cards by clicking this image.

celebrate special moments

NICU Milestone Photo Cards

This adorable deck of small cards contains 50 unique NICU-specific milestones that parents love to celebrate.

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NICU Care Packages with a NICU journal, NICU art, NICU Milestone Cards and NICU Keepsake box. Shop for NICU-nurse curated and designed care packages by clicking this image.

the perfect gifts

NICU Care Packages

Whether you're buying as a gift for a NICU family or for yourself, these bundles of NICU-appropriate gifts and accessories have everything a new NICU parent wants and needs.

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NICU Baby Calendars for first year. My First Year NICU Calendar baby calendar for 365 days of precious memories starting in the NICU to document baby's daily activities for the full first year with over 200 milestone stickers

A wonderful keepsake

My First Year

An adorable 13 month calendar with over 200 NICU and "regular" stickers to make it fun to watch baby grow in the NICU and at home.

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Remember the caregivers

My NICU Family Posters

These high quality keepsake posters are designed to make it easy and fun to rmemeber all of the NICU staff who cared for a baby during their NICU days.

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Decorate Baby's Room


Decorate your baby's NICU room with these adorable & inspiring art cards.

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Here you'll find all the rest of our fun, useful, NICU-inspired gifts.

Discover cute NICU storage boxes, tote bags, water bottles and more.

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  • Read this first if your baby has just been admitted to the NICU

    Some simple advice for how to care for yourself when you are new to the NICU experience.

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  • NICU mom holding tablet displaying free ebook 20 great ways to bond with your baby in the NICU

    Free Ebook

    Download our ebook filled with advice written by our founder Trish Ringley, NICU nurse for over 25 years. Helpful tips on how to bond when your baby is in the NICU. Great for sharing!

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  • How to help your friend who has a baby in the NICU

    If your loved one, friend or family member has recently had a baby who needs care in the hospital, read here to learn how you can help.

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  • The reality of the NICU

    A hopeful article about the beauty and love you'll find in any NICU, written from our founder's perspective.

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  • Why a NICU specific journal is a must-have

    This one tool helps parents regain a sense of countrol, offers an easy path to understanding a NICU baby's unique needs and empowers parents to become advocates in a brand new way.

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  • NICU FAQ's

    The top ten questions we get from folks who are new to the NICU experience.

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  • Gift Ideas for New NICU Parents

    We get asked it a lot, so here are some of our top recommendations for great gifts for NICU parents young and old.

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  • 12 Ways to Support a NICU Family

    Friends and family members want to help, but they’re often unsure about what they can do to lighten your load which leads to the inevitable question, “What can I do to help?”

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  • A NICU Guide for Friends and Family

    An brief introduction to what the NICU can be like, for those of you with a loved one who has a baby in the hospital.

    Read Now 
  • A letter to parents from a NICU nurse

    The words you need to hear from the professionals who have dedicated their careers to helping babies and their families.

    Read Now 
  • Everything you need to know about our bulk discounts

    Our "Share the NICU Love" program makes it easy and affordable for you to buy in bulk and deliver the NICU products families want and need to your favorite NICU.

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  • Mental Health Matters for NICU Parents

    A quick guide to many of the emotions parents experience, as well as help deciding when it's a good time to seek counseling.

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  • Project NICU is dedicated to supporting families with children in the NICU and the medical professionals who care for them. Then connect paretns with resources and support, including mental health help.

    Visit Project NICU 
  • Hand to Hold provides personalized emotional support, educational resources and community before, during and after a NICU stay. A great place to find a highly trained NICU peer mentor.

    Visit Hand to Hold 
  • Carter's Cause is on a mission to provide resources and support to parents grieving from infant loss, parents living the NICU journey, as well as the family and friends who form their support group.

    Visit Carter's Cause 
  • Mommy’s Miracle Project aims to make NICU families feel seen, understood, not forgotten, and loved.

    Visit Mommy's Miracle 
  • This foundation supports families and NICU staff through parent care packages, direct funding to NICUs , and resources for families to help them navigate their NICU journey in a way that is supportive for them and their baby.

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Find your inspiration

Gifts for Mom & Dad

NICU moms & dads deserve gifts that show compassion and understanding for... 

Gifts for NICU Babies

When you're looking for a great gift for a baby in the... 

Great for Preemies

These are our top picks for anyone with a preemie in the... 

Under $20

NICU products priced under $20 

Gifts for NICU Nurses

We proudly offer a small selection of accessories that NICU nurses love! 


NICU Gifts in the $20-$50 range.